Paula Lienert

Paula Lienert

Introducing Paula Lienert

I am an interior decoration specialist with over 20 years of experience in the Curtain and Blind Industry. I opened Enrich Interiors in 2012 to cater to customers looking for a top tier Curtain, Blind and, Furnishings retail store with a large focus on customer engagement and satisfaction. Prior to entering this business, I had worked in the records management industry for various private and government organisations. After years of dreaming of a career change, I decided to jump headfirst into my passion for design by enrolling in a part-time course for Interior Decoration and Design at RMIT.

After 5 years of study at RMIT, and the birth of my daughter, I was able to secure employment at a large Australian curtain and blind retailer. While I enjoyed the design aspect of the work, there was a very ‘sell, sell, sell’ mentality associated with being employed for such a large company. As a staff member I was expected to visit, measure, and sell immediately – there was no time for proper consultation, which made it hard for the customer to make the right choice. An added frustration was the restriction on fabric choices – great fabrics are a passion of mine. Unfortunately, my daughter Ally was diagnosed with Leukaemia during my employment at the large retailer, and I was forced to resign in order to prioritise being at home for her. During this time, I decided that I would focus on my own business. I began retailing curtains and blinds from home using the website paulalienert.com.au. My online business proved to be extremely successful, customers could tell I had a passion and knowledge of the industry that other retailers couldn’t provide. To make things even better, I was now able to indulge my love of fabrics, and I could always be on the lookout for new, beautiful, and interesting designs.

As my business began to grow, I felt that customers could benefit from having a brick-and-mortar store to visit – it’s much easier to get a feel for blinds and curtains when you can view displays and see real samples. In 2012, I opened up Enrich Interiors’ first physical location at 130 Victoria Street in Seddon. The past eight years at Enrich Interiors have been an amazing experience – I have had the privilege of meeting so many interesting and likeminded people. Our storefront has grown to have a wide variety of displays and fabrics that customers can view prior to making any purchase decisions. I also display and sell other items that interest me – as well as curtains and blinds I stock lighting solutions, homewares, custom made lampshades, and cushions which can work well with your blinds and curtains.

Enrich Interiors is located at Shop 2, 130-136 Victoria Street, Seddon. Come and pay me a visit, or contact me here



Enrich Interiors Shop 2, 130 Victoria Street, Seddon 3011. Servicing Seddon, Yarraville, Footscray, West Footscray, Newport, Melbourne, Maidstone, Altona, Williamstown, Kensington, Essendon, Flemington, Spotswood, Toorak, Tottenham or anywhere in Melbourne.