To make things even better, I was now able to indulge my love of fabrics, and I could always be on the lookout for new, beautiful, and interesting designs. As my business began to grow, I felt that customers could benefit from having a brick-and-mortar store to visit - it’s much easier to get a feel for blinds and curtains when you can view displays and see real samples. In 2012, I opened up Enrich Interiors’ first physical location at 130 Victoria Street in Seddon. The past eight years at Enrich Interiors have been an amazing experience - I have had the privilege of meeting so many interesting and likeminded people. Our storefront has grown to have a wide variety of displays and fabrics that customers can view prior to making any purchase decisions. I also display and sell other items that interest me – as well as curtains and blinds I stock lighting solutions, homewares, custom made lampshades, and cushions which can work well with your blinds and curtains. Enrich Interiors is located at Shop 2, 130-136 Victoria Street, Seddon. Come and pay me a visit, or contact me here
I opened Enrich Interiors in 2012 to cater to customers looking for a top-tier Curtain, Blind and, Furnishings retail store with a large focus on customer engagement and satisfaction. Prior to entering this business, I had worked in the records management industry for various private and government organisations. After years of dreaming of a career change, I decided to jump headfirst into my passion for design by enrolling in a part-time course for Interior Decoration and Design at RMIT. After 5 years of study at RMIT, and the birth of my daughter, I was able to secure employment at a large Australian curtain and blind retailer. While I enjoyed the design aspect of the work, there was a very ‘sell, sell, sell’ mentality associated with being employed for such a large company. As a staff member, I was expected to visit, measure, and sell immediately - there was no time for proper consultation, which made it hard for the customer to make the right choice. An added frustration was the restriction on fabric choices - great fabrics are a passion of mine. Unfortunately, my daughter Ally was diagnosed with Leukaemia during my employment at the large retailer, and I was forced to resign in order to prioritise being at home for her. During this time, I decided that I would focus on my own business.I began retailing curtains and blinds from home using the website paulalienert.com.au. My online business proved to be extremely successful, customers could tell I had a passion and knowledge of the industry that other retailers couldn’t provide.
Paula Lienert Owner
Introducing Paula Lienert I am an interior decoration specialist with over 20 years of experience in the Curtain and Blind Industry.
ABOUT
Brands We Offer
Globe West
GlobeWest is Australian owned company based in Melbourne, Victoria. From small beginnings, we have become a leading supplier to the Australian Interiors industry.
Canvas & Sasson
Take a moment as we invite you inside our world to explore the very latest in textiles, furniture and lighting. Shop from an abundance of new pieces and discover spirited interiors that will undoubtedly spark the creation of timeless, personal rooms.
Ink & Spindle
Inspired by the Australian landscape, we are passionate about creating textiles that have minimal impact on the earth. Using organic cotton/hemp and eco-linen base cloths we ensure that our textiles have inherent longevity and are free from harmful chemicals.
Designer Rugs
For over thirty years Designer Rugs have complimented the aesthetics of residential homes and commercial spaces throughout the world with rugs of exceptional quality and unique designs.
Mayfield Lamps
Mayfield specialises in custom made or ready to purchase lighting. Since 1945 we have created quality, customisable lighting in collaboration with designers, makers and buyers.
Retro Print Revival
With a focus on sustainable materials, Retro Print Revival aims to responsibly create lamps, planters and vases to be enjoyed for years to come. If you’re looking for functional retro-inspired art pieces - this is where to find them.
Enrich Interiors
Enrich Interiors specialises in custom-made curtains & blinds, lighting and furnishings. All of our products reflect Paula’s love of beautiful and interesting things for the home. There are many options when choosing curtains, blinds or shutters. Paula enjoys helping customers to get a great result for their individual circumstances.